The Row Bags Under 1500 Dollars and The Actual Entry Level
Most people assume the entry price at The Row starts somewhere north of three thousand dollars. That is where the coverage sits, since the Margaux and the Marlo photograph well and resell loudly. In practice the floor is a great deal lower. Observed 2026 market prices put the start of the line at $590, with a real shelf of the row bags sitting between that figure and $1,500 — current catalogue, not outlet stock and not archive. What you give up at this level is size and, usually, material weight; what you keep is the construction logic, the palladium-plated hardware and the Made in Italy finishing that define the brand. The guide below sets out the shelf plainly, names the observed prices and identifies where it stops being good value.
What the Bottom of the Range Actually Is
Start with this: the sub-$1,500 group is not a diffusion line and not a separate label. Every one of them is a catalogue piece sold alongside the five-thousand-dollar bags, in the brand’s own boutiques in Los Angeles, New York, London, Paris and Amagansett and through the same multi-brand stockists. The trade-off is almost entirely one of scale and material rather than of standards. A row tote large structured calfskin bag simply does not exist at this price anywhere in the current line-up; what exists instead is either physically smaller, or made in one of the house’s lighter materials. That is an honest exchange rather than a compromise, which is exactly why this shelf is the usual starting point for anyone new to the row fashion vocabulary. It also means the shelf is a shallow one — cross $1,500 and prices rise fast through the Park Totes and the Bourse Clutch into the main range.
The Bags Under 1,500 Dollars, With Prices
The shelf below is as observed in 2026, running from the least expensive piece upward. Take every number as a market observation rather than an official tariff: the brand publishes no master price list, and stockists differ. Sizes and colourways come in and out of stock, so a model listed here can be temporarily unavailable without leaving the line. Two of the entries list a second price, since another size has been observed at that figure. Anything you find dramatically below these numbers is not a discount but a warning sign, and that logic applies to every listing of the row for sale you encounter secondhand. Start with the right-hand column if you are shopping by function rather than by budget.
| Bag | Observed price, 2026 | Format |
|---|---|---|
| Double Travel Wallet | $590 | A flat wallet, and the cheapest way into the brand |
| Boone Tote | $900 | The lighter tote, smaller size |
| Cecily Mini Tote | $950 | Hand-carried mini tote |
| Ray Pouch | $950 / $1,100 | Zipped pouch in two observed sizes |
| Large Boone Tote | $950 | The Boone in its larger cut |
| Travel Pouch | $990 | Flat case for travel |
| Sally | $1,000 | Small bag; the first step into four figures |
| 90’s Bag | $1,090 | Soft shoulder bag; one of the signature silhouettes |
| Brian Tote | $1,100 / $1,200 | Two tote sizes observed |
| Mini Barn Tote | $1,200 | The compact tote |
| N/S Park Crossbody | $1,290 | Crossbody from the Park family |
| Lori | $1,350 | Shoulder bag |
| Rene Crossbody | $1,350 | Crossbody bag |
| Half Moon | $1,390 | Crescent shoulder bag, official 8 x 13.5 x 2.5 in |
| Squared Compact Clutch | $1,390 | The structured compact clutch |
| Idaho | $1,420 | A top handle; the XL version observed at $1,690 |
| 90’s Shoulder | $1,450 | A shoulder version of the 90’s silhouette |
If You Want an Actual Bag Rather Than an Accessory
Half of this shelf is pouches, wallets and mini formats, which makes the useful question which entries actually function as a daily handbag. On the observed line-up, three answers stand out. The Half Moon at $1,390 is the strongest of them, being a signature silhouette rather than a supporting piece, with an official dimension of 8 x 13.5 x 2.5 inches — a figure worth quoting carefully, since published measurements conflict between sources. One stockist has been observed listing a leather variant of the same bag at $1,690, a reminder of how quickly the material step lifts you off this shelf. At $1,090 the 90’s Bag is the second real handbag on the shelf, and it holds one of the four silhouettes that anchor the whole catalogue. If a tote suits you, the Brian totes at $1,100 and $1,200 and the Boone pair at $900 and $950 cover the carry-everything role for less.
If You Would Rather Start as Small as Possible
Some buyers want to own the construction rather than the silhouette, and that is a legitimate reason to start at the very bottom. The Double Travel Wallet at $590 puts the leather, the stitching and the edge finishing in your hand for the least money the brand asks for anything. The Ray Pouch at $950 and the Travel Pouch at $990 do the same job with a little more presence, and both live inside larger bags comfortably. At $1,000 and $950 respectively, Sally and the Cecily Mini Tote sit where a small object starts behaving like a bag. None of them will be mistaken for a Margaux, and none carry the resale profile the signature shapes do. What they buy is direct experience of the material standard before committing four or five thousand dollars to a row bag you have only seen photographed.
What the Money Buys at This Level
It is worth knowing what the money funds under $1,500, since the answer is not the same as at the top of the range. Construction standards are shared throughout: the same restrained exterior with no logo plaque, the same small side stamp, the same matte or brushed palladium-plated fittings. What changes is the quantity and grade of material and the amount of hand-finishing that a smaller panel requires. Hence a pouch and a large structured top-handle can emerge from the same workshop discipline and still sit four thousand dollars apart. What follows are the practical consequences for a first purchase. None of them are deal-breakers; they are simply what the entry shelf is.
- Smaller formats mean less hardware, which is where a lot of cost sits on the bigger bags
- Lighter materials are less serviceable over time than structured calfskin
- Non-leather pieces — canvas, nylon, sisal — cope least well with water and wear
- The structural signature is harder to read on small bags, since they hold shape less dramatically
- Later on, seasonal colours discount hardest, and that holds at every price point in the range
What the Entry Shelf Does Secondhand
Resale is why many buyers look at this brand in the first place, so it deserves a straight answer rather than a sales pitch. The Rebag CLAIR 2025 report put The Row at 97% brand-level value retention, a first crossing into the top tier that left it behind only Telfar, Hermes and Goyard. Inside that figure, the Half Moon shoulder was recorded at 106% retention and the N/S Park Tote at 146%, the strongest performer in the line. A separate signal concerns the 90’s Bag, flagged as a riser on reported eBay search volume up around 55% year on year as of April 2025. Every one of those figures is observed market behaviour and not investment advice, and the effect is narrow: black and neutral calfskin in the signature silhouettes holds value, while canvas, nylon, sisal and seasonal colours discount. So two of the strongest performers on record begin on or near this shelf, which is unusual for an entry tier.
A Buying Sequence That Works
If you are approaching the range for the first time, sequence matters more than budget. The error is to buy the cheapest available item and conclude the brand is overpriced, because a $590 wallet cannot show what a structured bag does. The stronger approach starts from function, measures the silhouette against what you actually carry, and comes to the number last. Buying new from the brand’s own store or an established multi-brand retailer takes authentication risk off the table, and that is worth something at this price. If you buy secondhand, stay with the platforms that authenticate in hand and be sceptical of anything far below the figures above. The sequence below leaves the fewest regrets among first-time buyers of row handbags.
- Choose the format before anything else: tote, shoulder, crossbody, clutch or pouch
- Take only the entries in that format from the table above onto your shortlist
- If you can, handle one in a boutique or stockist, as these bags photograph badly
- Pick black or a neutral if resale matters to you at all
- Buy new at this level unless the secondhand saving is genuinely large
- Treat anything priced in the low hundreds as a counterfeit signal, not a bargain
